Articles in the press

Considering its location on the second floor of a landmark Art Deco building just off Hyde Park, it made sense to create and interior for this two-bedroom apartment that, while contemporary, at least hinted at its history.

Folde Properties’ head interior designer Zoe Binns worked to a generous budget on the Eresby House project that allowed for bespoke and off-the-shelf furniture and furnishings, all of which have a classic contemporary feel. The overall color palette, meanwhile, was kept deliberately neutral. ‘We tried to make it as inoffensive as possible and so applied neutral tones with accent colours in each of the rooms.’ says Binns.

Both the kitchen and bathrooms were custom made according to designs drawn up by Binns. The master bathroom is clad in Indonesian imperial brown marble from Alistair Mackintosh, giving it the look of a luxurious wet room, while the kitchen has a highly polished lacquer finish. Most of the utilities are hidden or integrated into the units, which are topped with sumptuous stone work tops (with Italian marble from Classico Marble).

In another touch of Houdini-style trickery, the TV in the living room is hidden behind a painting. All of the comfortable seating in the living room is bespoke with sofas (made up by Beltrami Designs) upholstered in Mogador Neige fabric by Lelievre. The dining chairs in rosewood were sourced from the Danish Homestore while the dining table and coffee table are both from Julian Chichester.

The fitted cabinetry in the dressing room is another distinctive addition to the apartment and the bedroom with its chenille-upholstered bedhead continues the plush but pure theme, again with technology pleasingly closeted away.

Turnkey design packages are attracting global players in need of multiple pieds-à-terre. They’re hassle-free, flexible and have instant wow factor.

...smaller developers like Folde are all likely to feature made-to-measure cabinetry, specially commissioned linens or cashmere blankets from the developer’s sources around the world, hand-painted wallpapers costing thousands of pounds per wall and hand-finished Italian kitchens from Pedini. The interiors have the rarity factor – plus all the features you’d expect from a top designer, from Folde’s beautiful padded headboard to the...

Folde Properties was set up by Dominic Jude in 2006 and has already successfully completed various redevelopments in central London. Folde undertakes a range of projects, but one thing remains constant: all re carried out with the utmost care and quality, using the best materials and the latest technology. Its first, and apartment in Queens’s Gate, set a new standard for the area with both clients and agents recognising the value of its interior design, use of materials and overall quality of workmanship. Queen’s Gate set a record sale price for the area, approximately 20% above the average property in good condition. It is predicted that the other projects currently underway will follow a similar pattern.

1. Sub Zero Fridge – ...the creme de la creme of fridges in terms of capacity, quality and performance. The sub-zero wine cooler can keep both red and white wine and the correct temperature with in the same unit...”
2. Blum deep pan drawer – “...It saves bending down and rummaging around at the back of a dark cupboard. Simple and pratcical storage...”
3. Bulthaup (kitchen designers) – “...they treat the kitchen as a living space, combining ergonomics with a high level of design flexibilty.”
4. Gaggenau Steam Oven – “...both a conventional and steam oven that has its own water supply and has minimal energy output...”
5. Lutron – “...to suit any room and mood. Carefully positioned lighting can transform good design into great design, we use Lutron in every Folde project...”

Zoe Binns began life in South East Asia before studying interior design in Madrid and then heading to London, where she worked as a junior designer and Candy & Candy. Experience in designing exclusive country house, multiple units and luxurious penthouses was invaluable: Binns now runs the interior design operations for a new upscale property development company Folde, where she creates dulux interiors in central London and Dubai.

Her work, described by one leading design source as “acutely stylish”, is a contemporary mix of bespoke furniture, fabrics and wall finishes, working with her closely guarded secret list of suppliers, including her favorites from South East Asia.